They say the small things matter. They are right. And the designer of the BA-integrated-spring-loaded coat hook is wrong.
For a start, it had to be labelled COAT HOOK which suggests its role and function was on the unclear side from the outset.
But for sheer awkwardness of use, it takes some beating. I am not a teenager, admittedly, but have not yet lost dexterity in my hands. This is lucky as the “hook” requires you to pull it out from its spring-loaded position ( where it has often sort of countersunk itself into the upholstery ) and, in a cat’s-cradle type manoeuvre, get your fingers in behind it to stop it retracting like a Moray eel whilst at the same time easing the jacket loop over the top of the “hook” and onto its stem. Take extra care not to let the jacket twist as you will have to cut the loop to free it.
Meanwhile, on Lufthansa, they opted for a moulded coat hook next to the tray table. No inverted commas needed. And no labelling either ( which would be Kleiderhaken and difficult to fit ).
Next time – the Range Rover Discovery back end….